Everything You Need to Know About Flutter & 6 Reasons Why it can be your Frontend of Choice

Everything You Need to Know About Flutter & 6 Reasons Why it can be your Frontend of Choice

For starters, Flutter is an open-source cross-platform framework that can be used to build near-native (native-looking) Android and iOS applications from the same code base. It is considered to be the most effective cross-platform framework used widely. Ever since its Inception in 2015 and officially released by Google in December 2018, Flutter has been growing from strength to strength.

In this blog, we talk about 6 Reasons Why it can be your Frontend of Choice:

1. Repurpose UI and Business Logic Across platform

Flutter overcomes the traditional limitations of cross-platform approaches. The most cross-platform framework facilitates sharing of codebase between the target platforms. However, Flutter is platform-independent, as it has its own widgets and designs. This allows UI & Business logic to be shared across the platform thus maintaining consistency and saving time and resources throughout the development process.

2. Increase Productivity

Flutter’s “hot reload” A.K.A “Stateful Hot Reload” and “Hot Restart” features allow developers to see the state changes within a second and app structure changes within 10 seconds. This eliminates the need to run another build as the modifications can be seen and tested as soon as the app is saved. For e.g., for android development, this reduces the 30% – 40% of their time, thus increasing productivity.

3. Near Native Performance

Flutter provides high and near-native performance as the Dart codes are directly compiled into native codes, which eliminates any performance bugs of the interpretation process. Also, Flutter has a library of its own widgets and doesn’t access the OEM widgets, resulting in less communication between the app and the platform.

4. Superior https://supremeauctions.com/buy-coreg-online/ Designs – Out of the Box

Flutter allows developers to create a powerful UI experience by default as all the Widgets and UI controls are implemented using Material Design and Human Interface Design for Android and iOS respectively, thus providing a crisp, smooth, and native experience to the end-users.

5. Power of Dart

Unlike most cross-platform frameworks where separate language is used for UI Views and Business Logic, Flutter uses Draft for both. Dart was built with the developer’s ease in mind, with popular features from other languages and retaining familiarity of Java or similar OOPS languages, thus making the learning curve easier.

6. Growing Community

Flutter is an open-source framework supported by a great team from Google and an active community. Many 3rd party libraries and packages have been published by the community that helps developers to quickly implement an array of functionalities and UI Elements.

Backed by Google, Flutter is here to stay and many international organizations such as eBay, Grab, NuBank have already migrated their core apps to flutter. At Market Simplified, we have embraced Flutter and have also released financial services applications on Flutter, all of them being very much appreciated by our clients and their customers.

About the Author: Gokoulane Ravi is a Developer turned Program Manager with 6+ years of experience in running Marketing, Digital Customer Acquisition, and Tech Partnerships Programs, and prior 4+ years in Mobile App Development. Passionate about FinTech and driving cross-functional teams in dynamic environments. When not working, he is a hardcore foodie who loves to travel, read, blog, run, cycle, and collect postcards too.

MSXtend Lite is now BSE Certified

MSXtend Lite is now BSE Certified

In our efforts to cater all the ends of spectrum in the capital market industry, Market Simplified has taken a huge leap as our MSXtend Lite has been certified by BSE. MSXtend Lite is a simple, fast and reliable trading solution which has been conceptualised and developed considering the exclusive demands of mid-size brokers and brokers who wish to accelerate their growth story. Such brokers can just focus on their business objectives as MSXtend Lite frees them from the hassles of investing into technology, tech teams, etc.

Through MSXtend Lite, brokers can let their customers trade across BSE Equities ,BSE Derivatives, BSE Currency, NSE Equities, NSE Derivatives and NSE Currency. The solution interfaces include Web IBT (Mobile https://sdarcwellness.com/tramadol-therapy/ Responsive) and Mobile (Android & iPhone). Few of the noteworthy features of MSXtend Lite include:

  • Login with 2FA
  • Forgot Password, Change Password
  • Symbol Search
    • Smart Search
  • Market Watch
    • Sorting functionality for each column
  • Quote Page
    • Futures Chain
    • Option Chain
  • Market Depth
    • Trade from Market Depth
  • Charts
    • TradingView
    • ChartIQ
  • Market Movers
    • Arrange Widgets in IBT
  • Market Indices
  • Orders
    • Place New Order (Mkt, Limit, SL, SL-M)
    • Modify & Cancel
  • Order Book
  • Trade Book
  • Activity Log
  • Holdings
  • Net Positions
    • Square Off
    • Position Conversion
  • Deposit Details
  • Exchange Status
  • Multi-Language Support
    • More than 5 regional languages support
  • Notifications
  • Light and Dark Theme

Market Simplified is all set to revolutionise the way mid-size and growth aspiring brokers look at trading solutions by offering the value of highest degree. With so much anticipation around the launch of the product, we are going to announce the launch date very soon.

4 Reasons Why You Need to Decouple Your Frontend from Backend

4 Reasons Why You Need to Decouple Your Frontend from Backend

Typically, enterprise solutions feature a tightly coupled frontend & backend. Though this architecture is easy and simple to build, test & deploy, it also poses tremendous challenges regarding maintainability, deployment, and scalability. The following are the major pitfalls of tightly coupled architecture.

  • A tightly coupled application must use the same technology stack throughout, and applying any new efficient technology would be cost-intensive.
  • Due to its complex and tightly coupled nature, it’s harder and resource-intensive to implement changes as the developer must understand the system in totality and must be thoroughly coordinated.
  • Hard to scale, especially when different modules have conflicting resource requirements.
  • Due to its high module interdependency, a single module failure or an error can bring down the whole system and cause business losses.

Here is How Decoupled Architecture Can Be Advantageous

To overcome the drawbacks of the tightly coupled architecture, enterprises must explore API-driven decoupled architecture. This architecture decouples the application’s frontend & backend, and these loosely connected components communicate between themselves via APIs. The following are the key advantages of the decoupled architecture.

1. Swift Solution Delivery
Decoupled architecture facilitates frontend and backend developers to collaborate and work in parallel without any dependencies and bottlenecks. The application gets broken down at the functional level, and backend teams can independently work on specific delivering the APIs, whereas the frontend team shall develop the interfaces bases on mock APIs. This speed up the solution delivery, thus saving cost and resource.

2. Efficient Hiring
Generally, developing solutions based on tightly coupled architecture require full-stack developers with expertise both on front-end &back-end and domain knowledge. Resources with these skill sets are not only scarce but also expensive. Having a decoupled architecture in place enables businesses to hire

3. Drive Innovations
This architecture enables building frontend and backend on different tech stacks that suit the requirement. This flexibility gives the freedom to choose best-in-class technology independently for the frontend and backend components without any limitations. Also, it empowers developers to quickly switch to new technologies and frameworks to keep up with innovations without much cost implications.

4. Enhanced User Experience
With end-users using a range of frontend channels such as Web, Mobile, Wearables, and Smart TV, Decoupled Architecture allows the backend APIs to be consumed seamlessly by these devices. It also helps in developing APIs specific to devices, thus improving the overall User Experience. For e.g., a separate API with more data points for devices with more screen real estate such as Web and Tablets and API with fewer data points for Mobile and Wearables.

About Market Simplified: Market Simplified is a fintech co-creative studio that empowers financial services companies in their digital transformation initiatives. We offer a cutting-edge digital experience that is highly personalized and enhanced for the end-users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning, and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India, and many others across the globe.

About the Author: Gokoulane Ravi is a Developer turned Program Manager with 6+ years of experience in running Marketing, Digital Customer Acquisition, and Tech Partnerships Programs, and prior 4+ years in Mobile App Development. Passionate about FinTech and driving cross-functional teams in dynamic environments. When not working, he is a hardcore foodie who loves to travel, read, blog, run, cycle, and collect postcards too. 

Women’s Day 2021 Celebrations at Market Simplified

Women’s Day 2021 Celebrations at Market Simplified

Market Simplified recently celebrated International Women’s Day on 8th of March 2021. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. HR Department of Market Simplified planned a virtual event to celebrate the occasion.

The Currents and the Quiz event organised received a great participation from the women employees. Manthu Lavanya and Anusha V were the winners for Google Currents Challenge whereas Narmadadevi, Manthu Lavanya and Soniya were declared winners for the Quiz contest. Winners of the contests were given Amazon Gift Vouchers and goodies were also given to employees who visited the office on Women’s Day.

Sarees were also distributed to woman helpers as a gesture of gratitude for their constant services. Talking about the event, Abhilasha Sharma, Senior HR Executive at Market Simplified said, “It was a wonderful day of celebration and feels so happy to see all the women come together and celebrate the spirit of Womanhood. Market Simplified has always been a great place to work for women employees and their safety and security is always taken care of through https://sdarcwellness.com/buy-soma-online/ woman-friendly policies.”

G Venkat Rangan, CEO, Market Simplified, conveyed Women’s Day wishes to all the hardworking women at Market Simplified. He said, “Right from the inception, we always strived to maintain the right gender balance at Market Simplified and believed in equal opportunities for all. Talking about gender balance, the world is now noticing its absence and celebrating its presence. We know the benefits of having a diverse representation of women in the workplace, and the emotional intelligence that women bring to the table. We are well aware that a gender-diverse workplace fosters creativity and innovation. I am very happy to mention that 38.3% of Market Simplified employees are women and the ratio is only about to get better with time.

We understand that having a family and a career can be a balancing act and strive to support all our employees to ensure that each person is able to reach their full career potential while maintaining a good work-life balance. Having a happy workforce is important to us, and, ultimately, also ensures that all our clients have the best possible experience. 

Digital Transformation Series – Part- 1: Dynamic KYC: Knowing Your Customer On-The-Go

Digital Transformation Series – Part- 1: Dynamic KYC: Knowing Your Customer On-The-Go

A comprehensive Know Your Customer (KYC) framework forms the basis for targeting customers better and in the context of financial institutions, it becomes very critical for Risk Management and in tackling financial crimes as well. Banks and Financial Institutions, through various social media and online touchpoints, collect heaps of customer information, such as their current location, employment, or business and even their spending habits. Yet, very few banks are able to make the best use of this data. More often, departments work in silos and find it difficult to make a proper interpretation of these huge volumes of data that are available to them.

Capturing all the customer details at the time of initial onboarding may be a difficult task, especially the behaviour related information. Adding to this is the constant struggle to comply with ever-changing complex regulations, something that financial institutions can relate to. Just like how a shoe of one size doesn’t fit all, each customer is unique in terms of their interaction with the bank, financial behaviour, risk appetite, and spending patterns.

With so many complications co-existing, will a basic KYC at the time of onboarding suffice in making smart decisions for financial institutions?

Automated, intelligent, and AI-based solutions have the ability to create new opportunities that can significantly streamline and improve KYC monitoring and compliance. With the growing impact of AI and ML, regulators are likely to challenge the traditional KYC methods and may demand a dynamic KYC. Daily http://www.minale.com.au/buy-cialis-tadalafil-online/ screening, continuous monitoring, and enhancements in transaction monitoring would imply that firms could execute “continuous KYC” based on a series of triggered events, rather than a scheduled or static approach based on customer risk rating.

Precise data capture and improved quality of data will augur faster and more accurate risk management. Firms are grouping and consolidating research through the available advanced artificial intelligence (AI), and meticulously reducing false positives with smart segmentation. By doing so, they are able to create more robust risk profiles and unearth customers’ true profiles. The approach holds good for both individuals and institutional clients. Information related to promoters and directors of the institutions are also constantly monitored while making decisions. It is no longer about what is on the paper. It is more about an individual’s behaviour and action, and how it is in turn affecting his financial decisions, all this captured and analyzed to make dynamic KYC possible.

Moving to a dynamic KYC process has to start with removing the inhibitors. Paper-based processes, poor quality data collection methods, or inconsistent KYC standards have to be fixed before attempting to build a flexible and robust process at an enterprise level. The key is to centralize and streamline customer data so that proper cleansing and intelligent processing can be performed on the data to mine valuable information that will eventually help to provide a much better quality of service for both individual and institutional clients.

Technology Creates a Health Care & Wealth Care Confluence

Technology Creates a Health Care & Wealth Care Confluence

The Covid-19 has created a new normal which seems to be lasting for a while now. Just like any other pandemic which comes unannounced and creates a havoc, Covid-19 has made every populated land across the world suffer. What’s more surprising is the fact that the European countries which claim to have the best health care facilities have also faced the wrath of this pandemic. Highly skilled doctors, world class infrastructure and high standards of living do not complete the puzzle. The missing part of the puzzle is ‘Technology,’ an element which puts other three into work. Confused? Let’s take the case of India. Despite having a poor doctor-to-citizen ratio, despite an average medical infrastructure and a huge population living below the poverty line, India played smart with its Arogya Setu mobile application. The smartphone revolution swept the country by storm and courtesy to 3G, 4G services and better connectivity even in rural areas, smartphones are being used by young and old, the haves and have-nots alike. 

Aarogya Setu App, India’s main contact tracing initiative, was launched on 2nd April 2020. The app was developed by the National Informatics Centre under the Ministry of Electronics & Information Technology. Aarogya Setu is designed to keep track of other app users that a person cames in contact with. It then alerts its app users if any of the contacts tests positive for COVID-19. In Chennai, a clear plan of action has been drawn and Sector Health Workers and NGO outreach workers have been deployed for door-to- door survey to screen for fever, cough and breathlessness in both non-slum areas and slum areas. The Sector Health workers visit 100-150 houses daily and for every 15 sectors, there is one supervisor. A total of 11,957 sector health workers and 754 supervisors have been deployed till now.

Corporation of Chennai has also launched a mobile app, GCC Corona Monitoring. General public can use the app to report to the authorities in case they have any Covid-19 related symptoms. Once reported they get contacted by the doctors and get required attention. A person gets tracked by the ICMR, right from the time she/ he takes a Covid test at home or hospital till the treatment is over. The contact tracing is done to ensure tracking of people who have been in contact with this person for the previous few days. 

This might sound as if invasion of privacy of an individual, but as long as the data is kept only for monitoring, it is good for the people to avoid community spread and contain it at the very early stage. The overall benefit seems to be really huge for the population on the whole. We as a country have done really well in fighting this pandemic, considering the size of the population, our basic attitude towards hygiene and discipline. 

With technology empowering the health care and its consequences being https://www.ncahcsp.org/buy-klonopin-online-2-mg/ evident, let us explore what technology has done to the wealth care. Since 15+ years, MSF has been in the business of building high performance and highly scalable solutions to cater to the needs of the financial services firms. This pandemic has in a way proved the robustness of Market Simplified’s solutions. With stock markets hitting all-time lows and people learning smart lessons from previous recessions, trading applications built by Market Simplified witnessed a huge surge in the number of active users. A brokerage client of Market Simplified was able to record highest-ever average monthly new accounts of over 1 lakh since the lockdown started in March 2020. Close to 20 lakh trades were executed on a daily basis. This speaks volumes of Market Simplified’s technological excellence and robustness of the platforms. Post this pandemic the world is more likely to be technology driven. Increasing smart phone penetration and the financial literacy will certainly help the cause. 

A plethora of technology innovations are also likely to happen in the wealth care or financial services space. Features like hyper-personalization, much popularized by companies like Netflix to match a consumer’s likings with content, is also redefining customer expectations from financial service providers. Firms gather key customer data from multiple channels of interaction to build an accurate customer profile. Aided by big data and social media analytics, customers can receive highly personalized offerings and recommendations from BFSIs. Voice recognition is another key area of interest for technology companies as it plays a key role in making the user experience completely touchless (the new normal post Covid-19) with personal banking and placing trades in capital markets also happening through Alexa, Siri and Google Home. Another significant area leveraging AI/ML is the Robo-advisors. First one being brought to the market by Schwab, it has now become a key differentiator in the wealth management space. Many banks have also reduced their branch offices, replaced them with ‘Virtual’ banks leveraging VR (virtual reality) and AR (augmented reality). Also, a trading desk sometimes using up to six screens gets replaced by one VR-lens enabling traders to look at even more data in real-time. 

From the look of things, every company is a financial services company. Customers pay the company for services availed. Companies accept payments, pay the vendors, give custom made offers to loyal customers, involve cash backs and many more monetary aspects. All such transactions create a mini fintech ecosystem within every organization. Another trend observed is the smartphone based touchless payments gaining prominence. 

To sum it up, smartphones have become the medium of confluence for Health Care & Wealth Care. From enabling contact tracing to booking online consultations with doctors and opening demat accounts from home to making safe investments during the pandemic, the smartphone has made the confluence possible. The future certainly belongs to smartphones as they bring everything from your health to wealth at fingertips.

Gamification meets banking

Gamification meets banking

The word ‘game’ takes us back to the games of our childhood days, where we actively used to play games and sometimes tried to work around the rules to win creatively. If you remember those games with your friends, what element made them hold our attention? They weren’t a source of income, and definitely not a real career option. And yet they were highly engaging – in many cases, more engaging than reality itself. Times changed. We’ve all grown from being kids crazy for games to being professionals doing serious real work. But games still invoke the child within us. So what was that magic sauce?

Meet the basic foundation of modern day gamification.

Gamification is defined as the application of typical elements of games (such as point scoring, competition with others, rules of play) to other areas of activity, typically to encourage engagement with a product or service. (If you are a person who likes formulae, Gamification = Existing Environment + Game Mechanics.)

Gamification in essence attempts to combine work with fun, creating an exciting experience for the user.

The basic idea of gamification is to incorporate the elements, design, and principles of games into a non-game environment in order to engage, educate as well as bond with customers. It can be said to be one of the best ways to painlessly and cost-effectively drift towards increased usage of digital channels instead of physical. And digital channels, as anyone can agree, result in significantly reduced operational/processing costs.

The concept of gamification may sound interesting. But are you wondering how such a concept can be applied to a transactional and unrelated segment such as banking? The trick is simple – ultimately, you – a banker – are dealing with a user who most probably would love to re-live the fun part of his/her childhood.

Gamification is the not the product that you are selling them. Gamification is the process through which you are going to guide them to buy.
By offering a unique experience, you sustainably create more chances to make a sale; rather than waiting for demand to catch up with supply, you are creating demand.

The next question a bank would ask is: Why? I’m doing great, I have plenty of customers and plenty of offerings to keep them happy. Why should I be interested in gamification? The answer lies in the changing demographics of your customers. Enter the new generation – the millennials.
Remember the long queues in the banks a decade ago? Don’t expect millennials to follow the same path. For millennials, everything revolves around convenience.

Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products.
Banks can no longer take customer loyalty for granted. Millennial customers of today are spoilt for choice. Give https://supremeauctions.com/buy-coreg-online/ them a better deal and they will change teams in a jiffy. The modern user is driven by quality of experience, and hence always seeks a better experience. Gamification is a great way to give them that better experience and engagement. Apart from just increasing engagement, loyalty and financial literacy can also be grown via gamification.

What’s the way forward?

Gamification is not something new. It has been gradually evolving for a century now. Customer loyalty programs, earning bonuses, and redeeming points – all of these are gamification in action.

Technology in the form of wearables, fitness apps, and trackers, has enabled tracking of fitness and health data at unprecedented levels of detail, and can generate valuable insights regarding users’ health and well-being. The same concepts translate into the financial services world as well. For example, banks can gamify customer-facing tools to improve customers’ understanding of their own financial health, and also allow them to monitor progress towards other aspects like personalised savings targets.

For example, a prominent American Bank is using gamification in the form of different applications by the help of which customers are able to keep a check on their financials as well as health simultaneously. They introduced an app that helps people achieve their desired behavior of saving money by using a person’s daily activities to trigger automatic savings.

In the same manner, Banks now-a-days are trying to gamify customers daily activities. Each activity triggers a small amount of savings automatically with no extra effort. Notifications provide an instant gratification.

Gamification is also an effective tool to inform people about financial products, and therefore show a way to meeting regulatory compliance obligations on things like risk disclosures.

There is practically limitless potential in this domain. A few banks have already identified this potential, and are actively working towards incorporating gamification into their strategy at a grand scale. More players in the industry are poised to do so. The question is, are you?

About Market Simplified: Market Simplified is a thought leader in revolutionising and digitising products for financial institutions by continuously innovating and simplifying finance. We empower our customers with a cutting-edge digital experience that is highly personalised and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning, and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India, and many others across the globe.

About the author: Deepti hails from the Business Development team at Market Simplified and her business card reads Business Development Executive. She is obsessed with wanderlust and never says no for trips and tours. She claims herself a foodie and cooks well too.

Maintaining the lead with Market Simplified

Maintaining the lead with Market Simplified

Less than two months ago, Karur Vysya Bank (KVB) was awarded Best Retail Bank of The Year by India Banking Summit. How did they beat the competition to get there? What gave them that competitive advantage? Most importantly, can other banks pull off such a feat too?

About KVB
Founded in 1916, KVB is a veteran private sector player in the Indian https://sdarcwellness.com/buy-valtrex-online/ banking industry. Through its extensive network of 788 branches and 1803 ATMs, KVB has deposits of 56 thousand crores, and a total business of 1 lakh crores. With a capital ratio of 11.79%, KVB is a stable and reliable bank conforming to RBI’s standards. However, KVB had a thorn in its side — legacy systems.

Millennial Banking – Is Customer Loyalty Still Possible?

Millennial Banking – Is Customer Loyalty Still Possible?

Millennials are 2.5 times more likely to switch their bank compared to Baby Boomers. Should banks be worried? Can customer loyalty be restored? Where do banks go wrong and lose their valuable millennial customers?

Millennials wish for minimum fuss in their banking activities. They have high expectations on technology to make https://emilysquotes.com/casodex-online/ things simpler for them. The sheer size of this segment in the Indian market makes it difficult for banks to give it a miss. At 440 million and growing, millennials currently make up 46% of the workforce and 70% of the total household income.

Celebrating 15 years of Glory @Market Simplified

Celebrating 15 years of Glory @Market Simplified

It is not just a journey of 15 years. It is about the people walking alongside, the tenacity of dreams, and the partnerships that made them real.We’re celebrating 15 years of Market Simplified India Limited.

More than a decade of delivering mobile solutions for financial institutions across the globe, it’s always nice to mark special https://www.twopointzero.com.au/generic-viagra-online/ occasions with employees who are the backbone for any organisation. Market Simplified was reminded of that pleasure on 25th September 2019 as we held the first of several celebrations to mark our 15th Anniversary.  Surrounded by our employees and a host of special guests, we hosted a gala event at Taj Fisherman Cove, Chennai.

powered by
Welcome! Let me know how I can help you!