Market Simplified’s Fundamental Philosophy of Success

Be it the apex payments body of a country or the leading brokerage for millennials, be it the largest equity brokerage of a country or a leading private bank, Market Simplified’s robust financial services platform has delighted everyone of them alike, boosting their digital transformation initiatives. How do we do it? The answer lies in our fundamental philosophy, the fusion of Function, Technology, and Experience.

Our Financial Services specific middleware which is ‘Built for Experience, Built for Exceptions & Built for Scale’ has enabled us to fix the gaps in the existing traditional systems, scale the solutions seamlessly and offer best in class user experience to the customers. By catering to clients across the globe, we have built our Digital Acceleration Solution (DAS) grounds up, enabling us to achieve quicker time to market through readiness of various integration components.

Over the last 15+ years, one thing which has remained constant in our approach towards every solution is the desire to translate product experiences into pleasant customer experiences. The end customer biased approach we take is often the strenuous path trying to understand the customer tastes and preferences, ideating on those lines to create functions that simplify the user journey, adapting to relevant technology, and ultimately achieving the highest standard of user experience. Every solution we have implemented till date is one of its kind and boasts of its exclusivity.

Someone once asked, “You cater to very close competitors who belong to the same industry, why do the companies choose you despite knowing that you are working hard for their competitor as well?” The answer is simple, however, close two companies may be in terms of competition, their vision, future road maps, customer delightment plans, user journey goals vary significantly from each other. As a fintech co-creative studio, we at Market Simplified strive to build solutions that are true reflection of our customer’s brand.

Our comprehensive experience across the financial services domain has enabled us to cater to a wide array of customers having requirements across trading solutions, mobile banking, e-KYC, lending, payments, etc. With our core philosophy of achieving a fusion between function, technology, and experience, we are looking forward to transforming the way financial services companies transact and interact with their customers.

About Market Simplified: Market Simplified is a fintech co-creative studio that empowers financial services companies in their digital transformation initiatives. We offer a cutting-edge digital experience that is highly personalized and enhanced for the end-users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning, and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India, and many others across the globe.

About the Author: Raghavan Srinivasan, Chief Experience Officer at Market Simplified has been instrumental in crafting meaningful and intuitive user experiences across solutions implemented by Market Simplified globally. His attention to detail and quest for constant improvements helps him craft world-class solutions that earned great recognition for Market Simplified.

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