Gokoulane Ravi, Author at

Thursday Talks – Organic Farming

Posted by | blog | No Comments

Every Thursday 4 pm the whole of Market Simplified gathers around the Open Air Theatre (OAT) for the “Thursday Talks”. It’s a series of individual sessions where employees talk about topics that they are passionate about. It can be technology, travel, health or just about anything else under the sun. Last Thursday we had SakthiKumar talk about Organic Farming. Sakthi, who hails from a farming family, is a Senior Quality Analyst at MSIL during weekdays and an organic farmer by weekends.

ShakthiKumar on Organic Farming

ShakthiKumar on Organic Farming

“Right from day one, we were following only the traditional organic farming techniques and its yield is as good as the modern farming”, he stated proudly as he began the session. When he spoke on farmland conservation, he mentioned that the usage of chemical fertilizer have not only affected the quality of the produce but has also degraded the natural micronutrients in the soil to an alarming extent. He also pointed out that unlike modern farming techniques, organic farming is self-sustaining and cost effective.

SakthiKumar

Sakthi in his farm

As agriculture is near impossible in a city, he encouraged us on having a terrace garden where people can easily grow vegetables and fruits that can be used for day to day consumption. He also gave tips on preparing natural manure and pesticides. He answered all our questions patiently, ensuring that we understood just how easy it would be to go organic. It was an informative session and what made it furthermore exciting is hearing it straight from a farmer who is one among us.

 About Market Simplified: Market Simplified is a thought leader in revolutionizing and digitizing products for financial institutions by continuously innovating and simplifying finance. We empower our customers with cutting edge digital experience that is highly personalized and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India and many others across the globe.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Machine Learning Vs Artificial Intelligence

Posted by | blog, Uncategorized | No Comments

Machine Learning Vs Artificial Intelligence

In recent days, Machine Learning (ML) has become a buzz word in the financial industry. As mentioned in the previous post, banks in the US have spent around US$17 billion in big data and business analytics solutions where ML is one of the key technologies being used. Artificial Intelligence (AI) is also a related technology that’s gaining traction in the market. But, people often think that both are the same or can be used interchangeably.

 Artificial Intelligence

“The science and engineering of making intelligent machines,” defines John McCarthy, who coined the term Artificial Intelligence (AI). In simple words, AI is the capability of a machine to imitate intelligent human behavior. AI is a broader concept of advanced computer intelligence on par with the smartest human minds ever.

The Google’s self-driving car, IBM Watson that won the Jeopardy and IBM Deep Blue chess machine which defeated the world champion Garry Kasparov are a few known examples of an AI system. Some of the AI systems are rule-based while the others are learning based. An ideal AI system must pass the Turing Test. The Turing test is a test, developed by Alan Turing in 1950, of a machine’s ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human. An ideal AI system must possess the following in order to pass the Turing test.

  • Natural Language Processing to enable it to communicate successfully in English (or some other human language).
  • Knowledge representation to store information provided before or during the interrogation.
  • Automated reasoning to use the stored information to answer questions and to draw new conclusions.
  • Machine learning to adapt to new circumstances and to detect and extrapolate patterns.

A recent research found that the smartest AI System available today is only as intelligent as a four-year-old kid. So, there is a lot to look forward to in this space.

Machine Learning

“It is a type of AI that provides computers with the ability to learn without being explicitly programmed,” defines Arthur Lee Samuel who coined the term Machine Learning (MI). It’s a core subset of AI that enables a system to learn and recognize patterns to make predictions. ML algorithms are designed not only to make predictions on the existing data, but also to continuously learn to optimize the output.

ML techniques are widely used in Image recognition engines, Natural Language Processing (NLP), Fraud detection, Translation and Financial market analysis. Deep Learning is an advanced ML technique that’s gaining traction. It uses Neural Networks (NN) that simulate data storage, processing and decision making similar to that of humans.

Source :  Ian Goodfellow’s Deep Learning

Source: Ian Goodfellow’s Deep Learning

The implementation of the above technologies has transformed many businesses, particularly in the financial sector. Being a thought leader in the financial technology space, Market Simplified has applied these technologies to its Intelligent Virtual Assistant solutions.

 About Market Simplified: Market Simplified is a thought leader in revolutionizing and digitizing products for financial institutions by continuously innovating and simplifying finance. We empower our customers with cutting edge digital experience that is highly personalized and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India and many others across the globe.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Types of Analytics Explained

Posted by | blog | No Comments

Analytics

‘Analytics is the way of extracting and communicating meaningful patterns in the data.’  In simple words, it’s converting raw data into actionable information. Along with Big Data, Analytics is now powering businesses across all verticals by improving operation efficiency, thus increasing the profit. As experts say, not all analytics are the same. To efficiently deploy analytics into the business, one must be aware of the types of Analytics and which one to use based on the requirements.

Analytics can be broadly classified into the following 3 types.

Descriptive Analytics

This type of analytics describes the data, in other words, it analyses and summarizes the complex raw data into a form that is understandable by humans. Though it is the most basic type of analytics, it is inevitable and around 90% of the organizations which use analytics rely on this technique. It is critical for the organizations to learn from their past performances and descriptive analytics comes in handy for the same.

Use case: The spendings from various accounts of a customer over a period of time are analyzed to provide a spending pattern. This tells the customer exactly where he is spending most of his income, which will be helpful in future financial planning.

Predictive Analytics

It’s a step further to the traditional descriptive analytics. Here, the data is not only summarized but the analyzed patterns are used to predict the future course of the data. The outcome of the predictive modeling cannot be definite as they are probabilistic. In simple words, it provides only the probability of the occurrence of an event based on the provided historical data.

Use case: After spend pattern analysis is obtained from historic data the predictive analytics can be used to predict the future spend of the user. Say, the user has continuously gone on vacation for 3 consecutive years; predictive analytics algorithm will highlight the high probability of the user taking the vacation in the current year also.

Prescriptive Analytics

It’s the most advance form of analytics. It uses emerging technologies such as AI and Machine Learning along with Predictive Analytics. Unlike predictive analytics, it not only provides the future course of the data but also the optimized path to achieve the best outcomes. This helps to identify uncertainties and helps to make better business decisions.

Use case: Prescriptive analytics can help in suggesting investment opportunities that are apt for the user based on their income, spend pattern and risk profile. It can also proactively help in financial planning and strategic decision making for the business.

Analytics has helped organizations in swift decision making, reducing cost and increasing profitability for different industries. It helps in mining useful information from tons of unutilized data. This would be an indispensable tool for all industries and will help them provide their customers with personalized products and services that are in sync with their needs and goals. A true revolution, yet to attain its peak!

About Market Simplified: Market Simplified is a thought leader in revolutionizing and digitizing products for financial institutions by continuously innovating and simplifying finance. We empower our customers with cutting edge digital experience that is highly personalized and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India and many others across the globe.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Product Showcase – Alexa Integration

Posted by | blog | No Comments

As mentioned in the previous blog post, the Artificial Intelligence (AI) market is expected to reach $47 Billion by 2020. With a wide range of applications, technology experts believe that AI will transform computing solutions across industries. During recent times, there has also been a step increase in AI-powered solution providers revolutionizing the FinTech landscape. FinTech experts believe that AI-powered virtual assistant might soon replace the existing channels of banking as a primary channel. They also believe that it not only provides a better experience to the customers but also makes banking efficient.

Market Simplified, being a thought leader in handcrafting financial solutions, envision amalgamating AI into our product and service offerings. With a lot of ideas getting cooked in our labs, the following is just a tip of the iceberg. It’s a demo of Amazon Alexa being integrated with our AI-powered banking platform covering the following use cases.

  • Balances
  • Transaction Details
  • Fund Transfer
  • Bill Payments
  • Vacation Planning (3rd Party Integrations)

 

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Disrupting Fintech – Blockchain

Posted by | blog | No Comments

blockchain

Bitcoin has been disrupting the FinTech world since the release of Satoshi Nakamoto’s paper “Bitcoin: A Peer-to-Peer Electronic Cash System” in Oct 2008. Its growth has been steep in the recent past. In the last year alone, Bitcoin and its allied technologies have attracted investments over USD 1 Billion. But, Bitcoin is just the tip of the iceberg and an implementation of a greater technology that powers it. To understand Bitcoin, we must first understand Blockchain, the underlying technology that powers the Bitcoin ecosystem.

In simple words, Blockchain is a publically distributed, synchronized and secured database which is used to store and record transactions. But it’s not simple as it sounds. So, let me try to decode it.

The Blockchain system consists of the following two basic building blocks.

  1. A Block is a set of information such as a transaction record that is represented in the form of computer codes. If the Blocks are related to each other, they are chained to each other using a digital signature, forming the Blockchain.
  2. A Node is a computer system that’s interconnected to the network just like any other computer on the internet. Each node in the Blockchain system carries an identical copy of a distributed ledger (database) which holds the record of all transactions that are made in the system.

What makes the Blockchain system powerful is its anti-counterfeit mechanism that prevents fraudulent transactions. Whenever a transaction is initiated by a node in the system, a Block with the relevant information is created with the initiator’s digital signature. But, for the transaction to complete, the block must be verified by all the nodes in the system and get updated in their respective ledgers. A transaction doesn’t pass through even if a single node disapproves it. To make a fraudulent transaction, all of the nodes in the system must be hacked at the exact same time to modify the ledgers. This is almost impossible even with enormous computing power, as the keys in the ledgers are cryptographically encrypted. Even synchronizing the ledger between the nodes necessitates a clever mechanism. All nodes compete with each other on a complex mathematical problem based on the previous transactions. The ledger of the winning node is taken as the base and synced with all other nodes in the system. This security feature makes the Blockchain a fool proof system highly invulnerable to cyber-attacks.

Blockchain has a great potential to transform the Financial Industry, predominantly in the areas of Banking, Payments, and Capital Markets. The following are a few of its disruptions in the financial industry.

  • Blockchain-based Cryptocurrencies like BitCoin, LiteCoin and Ripple are evolving, which might replace paper currencies in the future.
  • R3, a Blockchain company was formed by a consortium of more than 70 of the world’s biggest financial institutions to perform research and development of Blockchain usage in financial systems.
  • Nasdaq, the second-largest stock exchange in the world has come up with Nasdaq Linq, a Blockchain enabled trading platform.
  • Distributed consensus, one of the core caliber of BlockChain has enabled fast and low-cost transactions to take place without the intervention of a 3rd party. Few payment protocols like Ripple Protocol and payment applications like BitPay have also evolved out of it.
  • The programmability of Blocks has given rise to a few Smart Contract platforms such as RSK and Ethereum. These platforms enable self-enforcement of contracts between two parties once the terms are met, without the interference of a third party.
  • The linking ability of Blocks can be used in provenance tracking. This comes handy when verifying the authenticity of certificates and in conducting audit trials.

This revolutionary technology is all set to transform the BFSI sector and it’s not too late to catch up with it.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Innovation in Mobile Banking – Part 3 – Contactless Payment Solutions

Posted by | blog | No Comments

digital-banking

[The last post in this blog series covered emerging authentication techniques in the mobile banking space. Now, we will take a deeper look at contactless payment solutions.]

Since the early 1960s, the magnetic stripe or the MagStripe cards have revolutionized the electronic payment (e-payment) industry for more than 30 years. Due to the lack of security features, Mag Stripes became vulnerable to identity theft, causing huge financial losses to both the customer and the banks. Then, in the 1990s, more secure Chip Cards (EMV Standard) disrupted the e-payment industry. Unlike Mag Stripes with static information, the Chip Cards encrypted the stored information, making them tougher to replicate. Advancement in technology and customers’ demand, especially millennials pushed the banks and the e-payment industry to come up with a more secure and innovative payment solutions.

Near Field Communication (NFC) is a technology which enables two compatible electronic devices in close proximity (within 5cm) to transfer small amounts of data between them using a predefined set of communication protocol. Though NFC has got various applications, this technology is predominantly used in contactless payment solutions. The following are the top trending contactless payment solutions.

Smart Cards

The contactless payment cards are just like the usual EMV Standard Credit Cards or Debit Cards but equipped with NFC technology. This card helps customers make quick and secure transactions at a POS, as it doesn’t require a pin input for smaller transaction amounts. Visa’s Pay Wave and MasterCard’s Pay Pass are the leading contactless smart card technologies spreading globally.

 

Smart Phones

Many banks have added payment feature into their mobile banking application which employs NFC technology in the smartphones to communicate with the NFC-enabled merchant devices. Most of these payment apps use Host Card Emulation (HCE) technique which emulates the data transmission through a physical card to process the payment. The key advantage of this mechanism is that it uses additional security features like tokenization capability, which smartphones have to offer.

 

Smart Wearables

Technology advancements not only made the mobile phone smart, but also wearables like watches and rings. Smart Wearables come in various form factors such as fitness trackers, smart watches, and smart rings. Being one of the fastest growing markets, the smart wearable market has grown 18.4% since last year. Most of the Smart Wearables are enabled with NFC technology that powers most of the contactless payment solutions. These wearables either work standalone or synced with a smartphone to make payments.

 

Innovative Payment Solutions is one of the key areas in which banks must concentrate as they have a wide array of applications that drive transaction and experience at the retail end.

To Be Continued…

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Innovation in Mobile Banking – Part 2 – Authentication Technologies

Posted by | blog | No Comments

innovation in mobile banking

[The last post in this blog series covered the essentiality of innovation in the mobile banking space. Now, we will take a deeper look at emerging and innovative authentication technologies.]

Authentication is the process of confirming the identity of a person or an entity by validating their credentials. In the traditional banking channels, the teller or the relationship manager interacts directly with the customer and authenticates them. But, securely authenticating the customers in the digital medium is fairly challenging.

The authentication mechanisms have also reasonably evolved along with the advancement in the technologies. This evolution can be easily categorized into 3 stages.

  1. Something you know – Passwords and Security Questions.
  2. Something you have – Security Tokens and One Time Passwords (OTP)
  3. Something you are – Face and Finger Prints (Biometrics)

The traditional password based authentication poses a security risk as it could be easily hacked via brute force or social engineering attacks. Financial institutions have also tried to strengthen the security with an additional layer of authentication, such as security tokens and One Time Passwords (OTP). In the case of security tokens, additional costs are involved and the tokens are prone to get lost, as the users always need to carry them. Using OTPs to authenticate usually annoys the users when it’s not delivered in time due to network congestions or any other factors. To make things better, the industry went ahead and made the user himself as an authenticating factor with the following emerging authentication technologies.

Facial Recognition
“A facial recognition system is a computer application capable of identifying or verifying a person from a digital image or a video frame from a video source,” cites Wikipedia. Facial Recognition algorithms have evolved a long way, from just analysing the space between facial organs to analysing the 3D contour of the face. As most of the smartphones are equipped with both front and rear cameras, the same technology is being used for authenticating the users. All the user has to do is take a selfie and log into their banking application. How cool is that!?

 

Biometric Authentication
In the current context, Biometric Authentication refers to authenticating users using their unique natural characteristics such as their fingerprints and retina. The Fingerprint and Iris scanners have been in the market for a long time as standalone devices. But, with the advancement in technology, these scanners are now embedded in smartphones also. Most of the recent smartphones come with a fingerprint sensor and a very few with retina scanners as well. So, it becomes easy to authenticate users into their mobile banking application using just their fingerprints and eyes.

 

Behavioural Biometrics
In Behavioural Biometrics, the usual interaction of the user is profiled in the system. The users are profiled based on multiple parameters such as keystrokes and navigation patterns. When the usage pattern of the user deviates from their usual profiled pattern, the system is alerted of an anomaly. Usually, behaviour biometrics is not used to authenticate users into the system, but rather to monitor while they are interacting and transacting in the system.

 

Having the above technologies as additional authenticating factors not only strengthens the security of the mobile banking application but also improves the User Experience. Adapting these new technologies also acts as a product differentiator.

To Be Continued…

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Innovation in Mobile Banking – Part 1

Posted by | blog | No Comments

digital-banking

Banks have evolved a long way since the start of this millennium. With ATMs, Cards, and Internet banking, IT has helped in revolutionizing the banking industry globally. Evolving payment mechanism also fuelled the fast pacing economic growth and enabled businesses across the globe to flourish.

In the late 20th century, something started revolutionizing the way people communicated and the same went ahead and revolutionized the way people did banking. Yes, they are mobile phones. The widespread use of mobile phones and the advent of smartphones have led to a digital revolution worldwide, and it has now matured and become an integral part of our life. Smartphones have made our life easier by bringing information to our fingertips and have enabled us to perform actions based on it, with ease. Likewise, it has also brought the bank branches onto our palms via mobile banking.

Why Innovate Mobile Banking?

Mobile Banking not only revolutionized banking but has also bought financial inclusion to millions of people who have no access to the traditional branches. From just being a transactional feature, mobile banking has rapidly evolved to be a customer experience driving channel today. Its potential, significance and cross-selling capabilities have put it in a key position in the digital strategies of all banks globally.

Banks and FinTech companies have now put an unprecedented effort to drive innovation in the mobile banking space in order to

  • Simplify the processes
  • Obtain customer insights
  • Engage customers
  • Stand apart from the competition

What’s Hot?

The following are the top innovations that are trending in mobile banking space.

  • Face Recognition AKA Selfie Banking
  • Biometric Authentication
  • Voice Recognition & Voice Ordering
  • Image Based Banking
  • Quick Loan Approvals
  • Omni-Channel Banking
  • Product & Service Innovation
  • Contactless Payment Solutions
  • Social Media Banking
  • Cardless Cash Access
  • Next Gen Technology Integration

We’ll have a detailed look on each of the above in the subsequent posts in the series.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Securing Financial Mobility Platform – Part 4

Posted by | blog | No Comments

[The last post in this blog series was on mobility platform security from the users’ perspective. We will now take a deeper look at the same from the network and server perspective.]

In the current IT scenario of distributed systems, the web & app servers act as a communication endpoint for the consumption of data and services. This makes them a preferable target for the cyber attackers. A recent Data Breach Investigations Report by Verizon says that the 95% of confirmed web app breaches were financially motivated. To protect the financial interest of an organization, it’s critical to protect their IT infrastructures, especially the servers that are exposed to the public networks.

The following are the areas to focus on in order to improve the server and network security.

  • Security Patches: It’s critical to keep the server’s OS updated with the latest security patches and OS updates. Most of the security patches are written to fix the security vulnerabilities in the system which can be used by the hackers to attack the system.
  • Access Keys: As passwords are less secure and easy to break, SSH Keys can be used to remotely access the servers instead of only using passwords to do so. The SSH Keys are the security keys that are provided to those users who possess authorization to access the servers. Whenever someone tries to access the server, it uses these Keys as an authentication mechanism. These keys are complex, tough to break and can be used along with the passwords as well.
  • Firewalls: A firewall is a hardware that monitors and controls the traffic in and out of a network based on predefined rules. They act as the first line of defence between the untrusted network, such as the internet and the controlled internal network of the organisation. In the current scenario, it’s critical to install a Next-Generation Firewall (NGFW) which is capable of arresting application layer and malware attacks.
  • VPNs: Accessing an organisation’s private data via an unprotected public network is a huge threat and might lead hackers to easily infiltrate the organisation’s network. A Virtual Private Network (VPN) can help solve this problem. They empower users to securely access a private network via a public network by implementing encryption protocols which make the data difficult to read for the infiltrator.
  • Indirect Access: Critical application servers and database servers should be isolated from the public network  and be restricted from accessing directly. Those systems must be given access only via a secure system with the multifactor authentication process.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Fun @ Work – The Kabali Day

Posted by | blog | No Comments

As the week began, the Kabali fever started to spread like wildfire on the work floor. If you are wondering what Kabali is… it’s a newly released movie of Superstar Rajinikanth. The key symptoms of the fever are as follows:

  • Randomly uttering “Neruppu Da”, “Kabali Da” and other Rajini dialogues out of the blue.
  • If you ask them “How are you?”, they would answer “Magizchi”
  • Put their coolers on similar to Rajini’s Style
  • Looking out for FDFS (First Day First Show) tickets, yes, the same thing you call as a premiere show.

As the movie release date drew near, the fever was bad and only seemed to be getting worse. In the midst of all this chaos, on a fine day, there came a mail from our beloved Ramesh Chari (a.k.a Corpo), Head – Corporate Finance & Account which put a huge smile on all our faces. I think Corpo secretly found the cure for the fever. Yes, all that mail said was, Market Simplified has booked tickets for all its 170+ employees for a First Day Show (FDS) on July 22nd, 2016 and to plan our work accordingly. That mail just turned the fever into madness and our design team quickly made a poster on it too. It would be a great fault on me if I fail to mention Muthu Kumar from our design team. In spite of a huge demand for the first day tickets, he somehow managed to get tickets booked for all of us. So, big thanks to him on behalf of all MSFers.

Madness Logo By : Thangapandian Poster By : Ramesh

Madness Logo By : Thangapandian
Poster By : Ramesh

 

The waiting made the 2 days feel much longer than they actually were. When Kabali Day finally arrived, the whole office seemed prepared to hit the theatre. A few of the ardent fans even wore customized Kabali t-shirts.

The screams of excitement were heard well before we were even let into the theatre. Once the movie started, the fun followed along. Once the dotted superstar logo was on the screen, the screams and whistles easily surpassed the theatre sound system. Irrespective of their age, experience and designation, everyone enjoyed the show in their own way. Dancing, throwing confetti made out of torn tickets and papers, throwing popcorn and what not, none of the 1st-day show element went missing.

It was an awesome experience to watch the movie with the entire team. At the end, everyone was MAGIZHCHI (Happy) cos Thalaivar said so. Once again, on behalf of all MSFers, I thank everyone who helped to organise this show for us. Working for MSF will always be magically in one way or another.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

powered by
Welcome! Let me know how I can help you!