Company Profile
- Aditya Birla Money is a Subsidiary of Aditya Birla Financial Services Group
- Ranks Among Top 5 Fund Managers in India
- USD 20.4 Billion + Assets Under Management
- 5.5 Million + Customers
Challenges
- Integrating multiple data sources and Banking systems
- Aggregate and Categorize customer spending data on the mobile
- Cross sell financial products
Solutions
Mobile App
Native mobile app for iPhone and Android platform
- MyMoney: Snapshot of all the finances consolidated in a single screen.
- MyWallet: Categorize and add the expenses seamlessly on the go.
- Expense Manager: All the transactions automatically categorized and visualized via an interactive pie chart.
- Investment Tracker: Track all the investments such as Mutual Funds and Equity in a single place.
Middleware
Results
- 5 Million + Users
- Reduced customer acquisition cost
- Cross selling of investment products
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