Market Simplified is a leader in crafting mobile solutions for financial institutions across the globe. The move from just ‘Connecting the Channels’ to ‘Engineering Experiences’ is clearly becoming the way to the future.


We absorb and comprehend your business challenges while you grasp the opportunities ahead in enterprise mobility. Together, we tailor plans and road maps to allow your business to move forward. Effort is not enough without purpose & direction.

User Experience

Engaging your unique audience requires intuitive design and a captivating experience that can turn new visitors into repeat customers. Things that are eventually complex must have a simple user experience if they are to be successful.


It’s difficult to find the right partner who can shape a roadmap to speak your business language. We employ agile methodologies to code quickly and efficiently in fixed-length sprints ensuring short time to market.


Staying one step ahead of latest technology developments is our core competency. Keeping a watchful eye on your applications, product upgrades and enhancements, along with expert advice on market changes, will keep your business in peak performance.


Differentiating your business through authentic and relevant analytics is paramount to generating business. This stream of analytics offers an opportunity to gain exceptional insight and to rapidly test new ideas empowering you with the control to fundamentally change business operations.


A dedicated team of smart engineers with competence to solve business needs from a customer’s perspective with effective use of cutting-edge technologies. Our team acts as an extended arm for your organization turning your strategic vision into engaging mobile experiences.

Featured Clients
Customer Speak

"It is a universally modest expectation of vendors to complete the projects within the promised timeline. MarketSimplified didn’t meet our stipulated agreements; it excelled beyond our initial projections beautifully. A shortened project timeline by 60% would have been a thing of imaginary fables, but the dedicated team made it a reality. Proactive and reactive measures with creative solutions ensured we could organize developmental processes in a tidy manner

MSIL redefined the paradigm of a classical client vendor relationsip - instead of working for us, your team worked with us. We were accorded a position as collaborators on our project, rather than managers giving them one way directives in a top down approach. By working on the same level with us, the MSIL team were empowered to give and exercise creative inputs, transforming problems into material that stimulated innovation"

− Joseph Tan - Market Technology Services - KGI Securities (Singapore) PTE. LTD.

"Our deadline was very important because of the alignment of marketing activities and commitment given to management. I would like to appreciate the dedication from Market Simplified. The team worked really hard ... to make sure the deadlines were met. Even when we faced some unplanned errors, the team was able to quickly solve the same and keep the project (mobile banking app) on track."

− Manish V Shah - Vice President, Digital Initiatives (Kotak Mahindra Bank)

"We wish to express our thanks to Market Simplified team for helping us develop the Trends concept. The project was a significant milestone for Maybank Kim Eng and technically, one of the most advanced mobile apps that we have undertaken for the online trading business. What stood out was your leadership in managing resources and making it possible for us to meet our deadline."

− Ong Seng Yeow - Executive Director (Maybank Kim Eng Research)

"We, at Aditya Birla Money MyUniverse wanted to take our unique online PFM ++ solution to the rapidly growing mobile platform and provide users the ability to manage their money on the go through a cutting edge consumer oriented app. In a record time, we launched India's first comprehensive personal finance management app. The expertise of Market Simplified as a leader in mobile user experience and its pedigree in the financial services vertical were critical to us for choosing them as partners and these attributes made a difference in every stage right from conceptualisation to app development."

− Rahul Parikh - Head Business (Aditya Birla Money)

"With the launch of the iPhone version, we see a large explosion in the app demand. Currently, more than 20 per cent of our customer base places trades through Mobile Stock Trader (MST) every month. The number of trades through MST has increased by 5 times in the last 6 months. We also receive over 12 lakh requests daily through the App for various services. We’ve had over 3.3 lakh downloads so far and expect 50 thousand more by next quarter."

− B Gopkumar - Executive Vice President (Kotak Securities)

"Our Mobile Banking App is designed to make banking simple, quick and secure. The app is intuitive to customer needs and both teams have strived hard to develop it. While the app is currently comprehensive, we have a roadmap to further enrich user experience with additional m-commerce features, in the months to come. We look forward to a rewarding association with Market Simplified, and are confident of jointly executing our plans to make m-banking more delightful for our customers."

− Shalini Mehta - Executive Vice President (Kotak Mahindra Bank)

"Our customers have appreciated the UI and the convenience of banking on the app. The team has worked with a startup mode and has supported Kony and us well. At the outset, we would like to thank the entire Market Simplified team for the splendid support extended to the project."

− Padmanaban - Product Manager, Digital Banking (IndusInd Bank)

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