Our Story

Market Simplified has successfully evolved into a brand that is synonymous with Financial Innovations and is going from strength to strength in enabling banks, brokerages, fintechs and organisations of all sorts in re-imagining the role of Finance in their growth and transformation initiatives. With an uncluttered promise of ‘Simplifying the Financial Landscape,’ Market Simplified is now the go-to option for many Government, Public Limited and Private Organisations. It took 15+ years of sheer dedication, commitment and perseverance to reach the thought leadership status we enjoy today. However, the beginning was very humble.

Market Simplified took off with about 10 people in a 1,800 sq ft office in Chennai. It now occupies 20,000 sq ft and employs 170 people. Amazon had just then launched its cloud and Market Simplified was one of the first beta testing platforms on the Amazon cloud. We launched the platform in 2008, just as the global economy went into a tailspin. So, instead of targeting retail investors, Market Simplified chose to target brokerages and institutional investors, with TD Ameritrade being its first customer.This journey started from an idea on a piece of paper to now being a leader in crafting retail mobile financial services globally.