Oracle is now all set to bring an all round revamped website which would promote third party applications. As well as other offerings from its partners. This effort is to straighten its relationship with its partners, which have not been very smooth in the previous years. This strategy was already adopted by IBM and Microsoft to strengthen their relationship with their partners. Needless to say that Oracle earns about 44% of its revenue from its partners.
Oracle will also try to include its partners into more of its activity. One example is the ‘Oracle’s world OpenWorld conference which will see more of Oracle partners participating in the event.