Typically, enterprise solutions feature a tightly coupled frontend & backend. Though this architecture is easy and simple to build, test & deploy, it also poses tremendous challenges regarding maintainability, deployment, and scalability. The following are the major pitfalls of tightly coupled architecture.
A tightly coupled application must use the same technology stack throughout, and applying any new efficient technology would be cost-intensive.
Due to its complex and tightly coupled nature, it’s harder and resource-intensive to implement changes as the developer must understand the system in totality and must be thoroughly coordinated.
Hard to scale, especially when different modules have conflicting resource requirements.
Due to its high module interdependency, a single module failure or an error can bring down the whole system and cause business losses.
Here is How Decoupled Architecture Can Be Advantageous
To overcome the drawbacks of the tightly coupled architecture, enterprises must explore API-driven decoupled architecture. This architecture decouples the application’s frontend & backend, and these loosely connected components communicate between themselves via APIs. The following are the key advantages of the decoupled architecture.
1. Swift Solution Delivery Decoupled architecture facilitates frontend and backend developers to collaborate and work in parallel without any dependencies and bottlenecks. The application gets broken down at the functional level, and backend teams can independently work on specific delivering the APIs, whereas the frontend team shall develop the interfaces bases on mock APIs. This speed up the solution delivery, thus saving cost and resource.
2. Efficient Hiring Generally, developing solutions based on tightly coupled architecture require full-stack developers with expertise both on front-end &back-end and domain knowledge. Resources with these skill sets are not only scarce but also expensive. Having a decoupled architecture in place enables businesses to hire
3. Drive Innovations This architecture enables building frontend and backend on different tech stacks that suit the requirement. This flexibility gives the freedom to choose best-in-class technology independently for the frontend and backend components without any limitations. Also, it empowers developers to quickly switch to new technologies and frameworks to keep up with innovations without much cost implications.
4. Enhanced User Experience With end-users using a range of frontend channels such as Web, Mobile, Wearables, and Smart TV, Decoupled Architecture allows the backend APIs to be consumed seamlessly by these devices. It also helps in developing APIs specific to devices, thus improving the overall User Experience. For e.g., a separate API with more data points for devices with more screen real estate such as Web and Tablets and API with fewer data points for Mobile and Wearables.
About Market Simplified: Market Simplified is a fintech co-creative studio that empowers financial services companies in their digital transformation initiatives. We offer a cutting-edge digital experience that is highly personalized and enhanced for the end-users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning, and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India, and many others across the globe.
About the Author: Gokoulane Ravi is a Developer turned Program Manager with 6+ years of experience in running Marketing, Digital Customer Acquisition, and Tech Partnerships Programs, and prior 4+ years in Mobile App Development. Passionate about FinTech and driving cross-functional teams in dynamic environments. When not working, he is a hardcore foodie who loves to travel, read, blog, run, cycle, and collect postcards too. Let me share my experience of working with https://wilmetteinstitute.org/buy-phentermine/. This site is significantly different from all those with which I have dealt (and believe me, there have been a lot of them). Friendly staff, ready to advise and solve every problem at any moment. I did not think that things could be like that.
Market Simplified recently celebrated International Women’s Day on 8th of March 2021. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. HR Department of Market Simplified planned a virtual event to celebrate the occasion.
The Currents and the Quiz event organised received a great participation from the women employees. Manthu Lavanya and Anusha V were the winners for Google Currents Challenge whereas Narmadadevi, Manthu Lavanya and Soniya were declared winners for the Quiz contest. Winners of the contests were given Amazon Gift Vouchers and goodies were also given to employees who visited the office on Women’s Day.
Sarees were also distributed to woman helpers as a gesture of gratitude for their constant services. Talking about the event, Abhilasha Sharma, Senior HR Executive at Market Simplified said, “It was a wonderful day of celebration and feels so happy to see all the women come together and celebrate the spirit of Womanhood. Market Simplified has always been a great place to work for women employees and their safety and security is always taken care of through woman-friendly policies.”
G Venkat Rangan, CEO, Market Simplified, conveyed Women’s Day wishes to all the hardworking women at Market Simplified. He said, “Right from the inception, we always strived to maintain the right gender balance at Market Simplified and believed in equal opportunities for all. Talking about gender balance, the world is now noticing its absence and celebrating its presence. We know the benefits of having a diverse representation of women in the workplace, and the emotional intelligence that women bring to the table. We are well aware that a gender-diverse workplace fosters creativity and innovation. I am very happy to mention that 38.3% of Market Simplified employees are women and the ratio is only about to get better with time.
We understand that having a family and a career can be a balancing act and strive to support all our employees to ensure that each person is able to reach their full career potential while maintaining a good work-life balance. Having a happy workforce is important to us, and, ultimately, also ensures that all our clients have the best possible experience. Valium really helped me when I started getting panic attacks. It was a difficult period in my life, and this drug helped me cope with the issue. According to my doctor’s advice, I took 5 mg pills twice a day. At first, I felt sleepy, but within a couple of days, this was resolved. I did have some panic attacks when on valium, yet they were mild and short-termed. So, here’s a special thank you to all our brilliant employees who are helping to create a more gender-inclusive world.”
The word ‘game’ takes us back to the games of our childhood days, where we actively used to play games and sometimes tried to work around the rules to win creatively. If you remember those games with your friends, what element made them hold our attention? They weren’t a source of income, and definitely not a real career option. And yet they were highly engaging – in many cases, more engaging than reality itself. Times changed. We’ve all grown from being kids crazy for games to being professionals doing serious real work. But games still invoke the child within us. So what was that magic sauce?
Meet the basic foundation of modern day gamification.
Gamification is defined as the application of typical elements of games (such as point scoring, competition with others, rules of play) to other areas of activity, typically to encourage engagement with a product or service. (If you are a person who likes formulae, Gamification = Existing Environment + Game Mechanics.)
Gamification in essence attempts to combine work with fun, creating an exciting experience for the user.
The basic idea of gamification is to incorporate the elements, design, and principles of games into a non-game environment in order to engage, educate as well as bond with customers. It can be said to be one of the best ways to painlessly and cost-effectively drift towards increased usage of digital channels instead of physical. And digital channels, as anyone can agree, result in significantly reduced operational/processing costs.
The concept of gamification may sound interesting. But are you wondering how such a concept can be applied to a transactional and unrelated segment such as banking? The trick is simple – ultimately, you – a banker – are dealing with a user who most probably would love to re-live the fun part of his/her childhood.
Gamification is the not the product that you are selling them. Gamification is the process through which you are going to guide them to buy.
By offering a unique experience, you sustainably create more chances to make a sale; rather than waiting for demand to catch up with supply, you are creating demand.
The next question a bank would ask is: Why? I’m doing great, I have plenty of customers and plenty of offerings to keep them happy. Why should I be interested in gamification? The answer lies in the changing demographics of your customers. Enter the new generation – the millennials.
Remember the long queues in the banks a decade ago? Don’t expect millennials to follow the same path. For millennials, everything revolves around convenience.
Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products.
Banks can no longer take customer loyalty for granted. Millennial customers of today are spoilt for choice. Give them a better deal and they will change teams in a jiffy. The modern user is driven by quality of experience, and hence always seeks a better experience. Gamification is a great way to give them that better experience and engagement. Apart from just increasing engagement, loyalty and financial literacy can also be grown via gamification.
What’s the way forward?
Gamification is not something new. It has been gradually evolving for a century now. Customer loyalty programs, earning bonuses, and redeeming points – all of these are gamification in action.
Technology in the form of wearables, fitness apps, and trackers, has enabled tracking of fitness and health data at unprecedented levels of detail, and can generate valuable insights regarding users’ health and well-being. The same concepts translate into the financial services world as well. For example, banks can gamify customer-facing tools to improve customers’ understanding of their own financial health, and also allow them to monitor progress towards other aspects like personalised savings targets.
For example, a prominent American Bank is using gamification in the form of different applications by the help of which customers are able to keep a check on their financials as well as health simultaneously. They introduced an app that helps people achieve their desired behavior of saving money by using a person’s daily activities to trigger automatic savings.
In the same manner, Banks now-a-days are trying to gamify customers daily activities. Each activity triggers a small amount of savings automatically with no extra effort. Notifications provide an instant gratification.
Gamification is also an effective tool to inform people about financial products, and therefore show a way to meeting regulatory compliance obligations on things like risk disclosures. Anxiety and panic attacks are not those diagnoses, allowing you to move around the town freely without the risk to get an attack somewhere in the street. That’s why I choose online shopping. I usually order Valium and other drugs I use on https://www.physionow.ca/generic-valium/. This online pharmacy offers excellent service, good quality meds, and fast delivery. It’s the best.
There is practically limitless potential in this domain. A few banks have already identified this potential, and are actively working towards incorporating gamification into their strategy at a grand scale. More players in the industry are poised to do so. The question is, are you?
About Market Simplified: Market Simplified is a thought leader in revolutionising and digitising products for financial institutions by continuously innovating and simplifying finance. We empower our customers with a cutting-edge digital experience that is highly personalised and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning, and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India, and many others across the globe.
About the author: Deepti hails from the Business Development team at Market Simplified and her business card reads Business Development Executive. She is obsessed with wanderlust and never says no for trips and tours. She claims herself a foodie and cooks well too.
Less than two months ago, Karur Vysya Bank (KVB) was awarded Best Retail Bank of The Year by India Banking Summit. How did they beat the competition to get there? What gave them that competitive advantage? Most importantly, can other banks pull off such a feat too?
About KVB Founded in 1916, KVB is a veteran private sector player in the Indian banking industry. Through its extensive network of 788 branches and 1803 ATMs, KVB has deposits of 56 thousand crores, and a total business of 1 lakh crores. With a capital ratio of 11.79%, KVB is a stable and reliable bank conforming to RBI’s standards. However, KVB had a thorn in its side — legacy systems.
Millennials are 2.5 times more likely to switch their bank compared to Baby Boomers. Should banks be worried? Can customer loyalty be restored? Where do banks go wrong and lose their valuable millennial customers?
Millennials wish for minimum fuss in their banking activities. They have high expectations on technology to make things simpler for them. The sheer size of this segment in the Indian market makes it difficult for banks to give it a miss. At 440 million and growing, millennials currently make up 46% of the workforce and 70% of the total household income. Currently, I take modafinil 200 mg tablets in the morning. I used to take a lower dose, yet after some time, it became ineffective. I like that this drug allows me to be concentrated and alert at work while not having any issues with sleep at night. You should try it yourself if you feel sleepy during the day.