Internet Search Engine has come out with a mapping system that uses Cell Phone towers to intimate mobile users to find out about services that is nearest to them, called as ‘My Location’. Google is offering this service free of cost right now. The service is also independent of carriers.
Google Maps for mobile with the help of ‘My Location’ that automatically informs users about the place they are in. Users just need to type ‘o’ in their mobile to activate the serivce. The application traces out the approx location of the user and the nearest Cell Towers and provides the informations required.
As of now, the service is free but soon local advertising will come into play with the user of ‘My Location’. Google some time back was concentrating on internet advertising, now it has shifted its focus on Mobile users and advertising through mobile, a very good Strategic Business Planning.