Angel Broking is one of the leading brokerage houses in India. Demand from their evolved set of customers and their mobile-first strategy made them one of the early adopters of mobile trading in India. Angel Swift, their former mobile trading application was built on Adobe, air based hybrid platform. Swift is a customized white labeled product which lacked user experience and the capability to expand features. This pushed Angel Broking to revamp their mobile trading platform from scratch.
In December 2015, Angel Broking released “Angel Broking App” which was well received by its customers. It has more than 15,000 downloads and was rated at 4.5/5 by its existing users. This platform empowers 350,000+ registered users of Angel Broking keep the market information at their fingertips and enables them to trade on the go.
Market Simplified (MSIL) is happy and proud to be the Mobility Partner of Angel Broking and helping them realize their Mobile Trading vision. Here is Vivek Shukla, Senior Vice President & Head Products sharing his experience working along with MSIL.
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About Angel Broking: Angel Broking is a leading stock broking and wealth management firm in India. It’s a broking house with the largest distribution network, spanning across 900 cities with 8500+ sub-brokers network and 1 Million + clients. It’s a diversified investment destination which offers multiple investment products and services such as equity, derivatives, commodities, currency, life insurance, and mutual funds.
About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.