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MSF Family: Seven Years and Counting – Part 1

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In this ever changing world of Values and loyalty, Core Team of
Market Simplified  have stood rock solid for seven years building,
nurturing and developing on what they believe in.  Hats off to their commitment
to Market Simplified and its family.  We are completely overwhelmed with
the commitment and the stability that they have shown in these years to the
building of Market Simplified.  It is the core team's sleepless nights of
work that we stand on today. 



 - Was handpicked out of several freshers way back in 2006.
During the interview he came out with an architecture diagram for Information
security for a banking solution. During college he had already worked in
different flavors of Linux. He had acquired skills in multiple programming
languages which helped us during start up mode. Someone had to always wake him
from the reception sofa most mornings. We knew we have an energetic and
passionate programmer way back then. Since 2006 Kumaresan today is
part of the core technology & foundation team of MSF.


Sriram Indusekar– Was a
handpick again in 2006 out of several freshers. He had very strong computer
science fundamental knowledge for a graduate just out of college.
Another workaholic, energetic and passionate programmer. A
multi-versatile when it came in to programming languages. Loved the start up
mode which we were in to. Had no difficulty in convincing him to join a start-up,
as he was focused to join one. Sleeping bag was his forte after long
hours of coding, of course if he is not on his Enfield Bullet on a long ride. 


 - Hiran was with Naturesoft before joining us.
We still remember some '7 ft pillar' walking in to our
office. Hiran was an 'Instant Hire' during the interview itself. The
interview task was just for tradition sake. He breathes only C and C++ and
nothing else. He was the first from God's Own Country to join
us. Hiran was handpicked after we met so many candidates.  A no
compromise guy and never loses his cool. Back
then I was wary about him running back to Kerala . Well, he did not!! A no compromise guy and never loses his
cool. Never used to miss bringing banana chips when he is coming back
from his country. We used to look forward to his arrival in the office for his
banana chips more I guess ! 


- Like Hiran, Prashanth was at Naturesoft too before joining us, and
like Hiran, he is from God's own Country too and was an 'Instant Hire'
too. Back then, Prashanth was way ahead of his peers and few seniors in the
industry when it came to Web development and he's only moved up the chain in
all aspects from a web developer to being part of our CTG.  I'm not
surprised because of the number of sleepless nights and days of coding at office
without going home.Did you know Prashanth is interested in Vedic Mathematics?
Few know that Prashanth worked for the Calicut University and had to automate
their exam evaluation ( Paper Correction !!!) Go figure what loopholes are in
it, he might help you. 


- Could you imagine this Palm OS Guru shifted from Palm OS
to Symbian and then to Android? Vijayaraghavan is an example to most of us in
the IT Industry to keep up with latest trends and keep learning newer and
emerging technologies. This was self learning and determination. From Embedded
programming, to C++, Codewarrior, Symbian OS and now Android!!
 Vijayaraghavan joined us from  Bangalore for Palm OS Development.
Back then it was very difficult to get someone very strong in PalmOS. We had promised him that he can retire in 5 years time
after joining us, and promptly he asked me about it after 5 years. He was told
he can retire !!! Did you know he carries a print out of the Benefits offered
to our employees which we had published in our website 7 years back !!!
 He still wants to retire and that's the reason you will see him working
relentlessly.I'm sure he still likes programming in C++, Codewarrior.
Breaking televisions used to be his hobby, now his car! 



M. Jayavelu: Our first member of family Velu, is also completing seven years with
Market Simplified.  Master of all trades, plumbing to Bank
 Deposit Velu has been a
real ‘Support’ to us.  He holds the family of Market Simplified dear to
his heart and  we hold him dear to us.  Velu for his unending support and loyalty and our greatest
support, wishes to you too my brother for being with Market Simplified India
Limited and being part of its journey.


Our core team members believed in the vision of Market
Simplified and continue to do so.  They are examples of how a start-up can
be one of the leading corporates today, it is their never say die attitude and
that of belief in Market Simplified that has led to the company growth.  I
am sure they will be a source of inspiration to our young and new team members
that it is integrity and belief in the value system that goes a long way and
also teach them to bring more chips and snacks to the office 


What to expect.

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James Caron, Morgan Stanley’s Co-Founder and Global head strategist spoke on Reuters Investment Outlook Summit and has reiterated some interesting points.
For one Fed. Rate would hold the interest rate before 2009. According to him the CPI might peak at 5% to 5.5% before reducing to 4.6% by the year end. Similarly the U.S Treasury yields could hit 4.75% with the current level of 4.10%.

It is a know fact that, Bernanke has reiterated his stand on inflation and is strongly opposed to any sort of policies that would lead to inflation. It is also widely believed that the Fed. might follow 75 basis point of tightening. Caron feels that we can look forward for a below the trend growth rate for the U.S though not a long spell of recession.

Failed Tests

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I was both surprised and shocked to come across this article in ‘New Scientists’ December issue; this goes on to show that pre-flight tests needs to raise standards even in international level. It is reported that in March ’05 an Air Transat Airbus A310 flying from varadera, cuba to Quebec city, passengers were put in danger when the carbon composite rudder was torn off. When the matter was referred to the Transportation Safety Board or TSB, they came to a conclusion that the material used was at flaw. As many ‘aircraft’ enthusiast know the gaps in such cases are known through a test called ‘tapping’ or TAP test where during tapping, the different pitch sound gives an idea of the damage. But in this case nothing was found to be wrong during the ‘pre-flight’ tests. Additional information show that Boeing and Airbus rely on the ‘TAP’ test. Boeing 787 and Airbus 350 (due in 2012) are made of the composite material.

Market that was!

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31st December marks the last day of the year 2007. The market for the day was generally down but ‘technology’ seems to save the day, this is another reason why Nasdaq seems to score over S&P 500.
As we know in 2007, subprime hit a rangeof banks, mortgage lenders, bond insurers and home builders, as a result of which their shares have gone down by more than 50% and they have taken a major hit.
As a summary NASDAQ rose by 9.8%, S&P 500 gained around 3.5% for the year 2007
Investors had exercised a lot of caution even during the holiday season, and the caution only increased with the assasination of Pakistan’s former Prime Minister Ms. Bhutto.
It is reported that Blackberry makers stocks skyrocketed 166% for the year when calucualted on split-adjusted basis.
Apple was a stock that was tracked by me and which had touched $200 targeted. Well the year as I had earlier reported was a year for social networking sites and since technology sector did not have much exposure to financials it seemed to make a decent year for the sector.
Compiled from Reuters, and a few of my own Interpretations


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The F-117A Nighthawk stealth aircraft, left many gaping mouth open-wide, when it was first unveiled for Public Viewing in 1980. Jonathan Skillings of CNET news has described the Aircraft in detail and its history in the coloumn titled “A brief History of the Stealth Aircraft’. Here are some of his observations and what I think about the aircraft.

The Stealth aircraft was used during the Cold War between U.S.A and (then) U.S.S.R
and was quite futuristic in its capabilities and in its desigs. Triangles and Trapezoids seems to be the major shapes for the design. Even now I feel that it is one of those things that can be described as majestic and commanding in looks and delivery. Well as of now the Stealth seems to be a feast to many eyes as it flies during the many Air Shows conducted in Mexico or Dubai.


‘A Model ofthe F-117A Nighthawk stealth, this particular model has a special place on my Desktop’

It seems the designs were chosen such a way that it enabled the Aircraft to hide on the sky both physically and from the Radar’s reach. The F-117A might be replaced by a more sophisticated and high end technology aircraft but nothing can take that ‘impact’ that it created and still creates among the Aircraft enthusiast. Due for retirement, the Aircraft still stands with all its regalness in the U.S Airforce.

Economy watch-U.S

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This march did spell some good news to the U.S Economy, when the economy itself was in its rebound path from the recession that it had faced some time back. The unemployment rate did come down to 4.4% from the all time high of 4.5%, matching the trend that was prevelent in the May 1991. The payroll started increasing to 180,000 after a low of 113,000. With unemployment rate also low, this does spell a good awakening for the economy as such. Now with the unemployment rate low, increase in payrolls and betterment of wages, the Fed’s might not increase the rate. This might trigger some positive reaction in the market. But of course the ‘safe period’ which the economy was going through has ended and is now not in a much stable position with inflation threatening to increase at any moment!

Oil Prices

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When the story about the released Britain Navy soldiers started filtering in, the prices of crude oil had started its journey downwards. Crude oil inventories rose by 4.3 million barrels. last week. Gasoline inventories dropped by 5million barrels. Well let us hope that the situation is under control and no such political disturbances upset the prices again. Well all said and done these are factors which are outside our control and which have invariably affected the market. It is such vagaries that rule the market.

Market Talk

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In the week that was, the market was not at its best.

There were many factors that pushed the market down especially S&P and Nasdaq. The reason was not due to one industry or factor, infact many reasons played spoil sport to the market.

One of the earliest contributor to this downfall was the Iran conflict due to which the crude oil price shot up(with the situation proving to be tense, not much hope on the oil price coming down). As far as real estate was concerned the Beazer home was under fire for alleged fraud practice. As far as the tech. market was concerned, DELL’s confession towards accounting malpractice proved costly and the shares fell down to 22$. Ben’s quote about ‘non promising’ trend in the market plunged the market further.

As far the news was concerned the market did take the plunge but it is not the ‘Cannot help’ situation help and positive news are awaited to turn the situation around.


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Variety is the spice of life, and this holds true in case of the U.S. Market also. In the recent weeks blue chip companies had mixed results. HP gained 1.8% after it had acquired Bristol Technology. IBM added 1.2% by seeling 3.5% after selling its stake to Lenovo Group. But surprisingly Microsoft had falled down by 1.9% because after Vista’s release, the company recorded a fall in its share and not the other way round. On the whole the market had performeed badly with S&P making a downslide of 1.40points and the technology heavy NASDAQ had registered a downtrend of 5.28 points. The only market seeming to make a flurry is that of the Real Estate Market.

Cisco’s presnce in India

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John Chambers, CEO of CISCO was here to some groundwork, before some of his executives get transferred to India. As you all know, Cisco is now based in Bangalore. The fist executive to move here was Wim Elfrink, who wil retain his title of Sr. V.P of Customer Advocacy. Ten more executives will relocate from U.S and Europe to Bangalore including the V.P of finance and Human Resources. The reason why Mr. Chambers chose India :

a. Highly skilled work force

b. Supportive Government

c. Innovative Customers

d. World class partners who already have global presence

Guess the world’s corporates are watching. India is now all geared up to welcome the MNC’s of the world.

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