Life - INXS Archives -

Kaala Mania @ Market Simplified

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People worldwide have heard stories about the craze for Rajnikanth’s – sorry, Rajni Sir’s movies. We have encountered posts on social media talking about corporates declaring a holiday whenever a film of Rajni sir releases. For a long time, I dismissed them as myths; and one day we received a mail from HR that opened my eyes. Before I had even read the entire mail, I was grinning from ear to ear – my company had booked First Day, First Show tickets for Rajni Sir’s latest flick, Kaala. No big deal – it’s just how Market Simplified encourages fun @ work. Almost instantaneously the office erupted into a buzz of elation. Kaala was the only point of discussion among our peers for the day.

Despite the huge demand for the Rajini movie tickets, the organizers at MSF had somehow managed to get tickets booked for all of us… along with our families. Because family matters, too.

Finally the show day arrived. With great excitement and anticipation, we hit the theaters.

How can one even put the atmosphere at theatres in words? It was not just a movie, it seemed to be a celebration – a trend all too familiar to anyone who knows the Rajni effect. The moment Rajni sir appeared on the screen, the entire crowd simply went nuts.

It was truly a never seen before experience for us. On behalf of all MSFers, I wish to thank our organizer Rajesh  for an amazing day and for giving us the opportunity to experience the Rajni sir magic.

About Market Simplified

Market Simplified is a thought leader in revolutionizing and digitizing products for financial institutions by continuously innovating and simplifying finance. We empower our customers with a cutting-edge digital experience that is highly personalized and enhanced for the end users with our ‘Experience Engineering’ platform driven by Analytics, AI, Machine Learning and Blockchain technologies. Our clientele includes industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank, National Stock Exchange of India and many others across the globe.

About The Author: Krishna Kartheek Palchuri is currently working as a Business Development Executive in Market Simplified India Ltd. He finds his solace on the roads travelling to distant places over his bike. Also a foodie who loves to experiment with the different tastes which new places get to offer him.

Seven Years and Counting – III

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Ramesh Chari: Corpo as he is affectionately called  has completed 7 years with us.  Joined us with years of experience from the accounts and finance industry. Ramesh has contributed more in terms  of his friendly  banter and resonating laughs, which could make people wonder who would be his next subject. Ramesh one of the earliest members to join Market Simplified brings with him years of accounting and finance experience and has contributed  and been part of the company’s from a small start-up to where we are now.   Ramesh ready to help with his tax knowledge to anyone who would seek his advice  has been a pillar of strength to the company.




Uttam Kumar: our own smart and suave young man who is now heading the UI division and has donned multiple hats in the seven years  with Market Simplified.  Never say no is his mantra and has new angle of vision to any project.  Our sauve young man is getting hitched this year and we wish him the best of success.  uttam has a mature persona inspite of his boyish exterior.  Many a successful project has gone out with Uttams magic colours woven into them.  Our application has the best of user experience thanks to the UX team members.  Weaving a colourful Market Simplified is Uttam Mantra and he has done so equally with his dedication and cheerfulness.  One of our Pillars and a colourful one at that.


MSF Family: Seven Years and Counting-Part II

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Captain as he is called in this office, Vinod was a sailor in the Merchant Navy for 9 years prior to joining us. He has seen the world like no one has (literally)  and could name almost all the ports in the world. Probably the only guy in our office who knows all parts of a ship, guess you know why 😉
"Anything can happen over a coffee" is a tag which fits his life best I guess. He was on his way to become a Captain from Chief Officer, so when he landed for his 3 month vacation, he met up with me and my co-founder Nagendra, to just come and see what we were doing as a new start-up. Life took a complete turn for him that day, something he wouldn have imagined even while navigating the biggest ships. His coffee meeting was converted in to an interview without even his knowledge and he was made an offer the very next day. 3rd day he was a Business Strategist @ INXS Technologies.  Known for his passion in everything he does, he is a real sailor in the toughest of seas (economy from 2008 till now). 
With no prior technical background in IT / Mobile industry / domain, Vinod learnt everything with almost no help, yes he reads a lot and learns by talking to people. He completes 7 years with us. 



When I co-founded INXS and our first requirement for a User Experience expert came, I didnt have to think twice before calling Raghavan, who was my ex colleague @ Pacific Multimedia, my previous venture. When he came for the interview, he never spoke a word, all he had was his portfolio, which did all the speaking. Result: What else, he is completing 7 years with INXS Technologies. 
One day, we had to start windows phone development and we had no one who knew .NET / Windows phone programing  . Rags took this opportunity to go on leave for about a month !!!!! He came back as a .NET / Windows phone expert and started the development. 
Speaking about his passion for his work, on one occasion, he was shopping at a mall with his wife on a Sunday. On the way back, when they were passing our office, he asked his wife to get off the car and go back home in an auto. Reason: "I cannot pass office and not go inside ". Dont want to guess what happened when he went home…
You might also want to know that NO meeting takes place without our UX Head. Has anyone given him company during lunch?? If not please try it, you will learn to be patient in life. 

MSF Family: Seven Years and Counting – Part 1

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In this ever changing world of Values and loyalty, Core Team of
Market Simplified  have stood rock solid for seven years building,
nurturing and developing on what they believe in.  Hats off to their commitment
to Market Simplified and its family.  We are completely overwhelmed with
the commitment and the stability that they have shown in these years to the
building of Market Simplified.  It is the core team's sleepless nights of
work that we stand on today. 



 - Was handpicked out of several freshers way back in 2006.
During the interview he came out with an architecture diagram for Information
security for a banking solution. During college he had already worked in
different flavors of Linux. He had acquired skills in multiple programming
languages which helped us during start up mode. Someone had to always wake him
from the reception sofa most mornings. We knew we have an energetic and
passionate programmer way back then. Since 2006 Kumaresan today is
part of the core technology & foundation team of MSF.


Sriram Indusekar– Was a
handpick again in 2006 out of several freshers. He had very strong computer
science fundamental knowledge for a graduate just out of college.
Another workaholic, energetic and passionate programmer. A
multi-versatile when it came in to programming languages. Loved the start up
mode which we were in to. Had no difficulty in convincing him to join a start-up,
as he was focused to join one. Sleeping bag was his forte after long
hours of coding, of course if he is not on his Enfield Bullet on a long ride. 


 - Hiran was with Naturesoft before joining us.
We still remember some '7 ft pillar' walking in to our
office. Hiran was an 'Instant Hire' during the interview itself. The
interview task was just for tradition sake. He breathes only C and C++ and
nothing else. He was the first from God's Own Country to join
us. Hiran was handpicked after we met so many candidates.  A no
compromise guy and never loses his cool. Back
then I was wary about him running back to Kerala . Well, he did not!! A no compromise guy and never loses his
cool. Never used to miss bringing banana chips when he is coming back
from his country. We used to look forward to his arrival in the office for his
banana chips more I guess ! 


- Like Hiran, Prashanth was at Naturesoft too before joining us, and
like Hiran, he is from God's own Country too and was an 'Instant Hire'
too. Back then, Prashanth was way ahead of his peers and few seniors in the
industry when it came to Web development and he's only moved up the chain in
all aspects from a web developer to being part of our CTG.  I'm not
surprised because of the number of sleepless nights and days of coding at office
without going home.Did you know Prashanth is interested in Vedic Mathematics?
Few know that Prashanth worked for the Calicut University and had to automate
their exam evaluation ( Paper Correction !!!) Go figure what loopholes are in
it, he might help you. 


- Could you imagine this Palm OS Guru shifted from Palm OS
to Symbian and then to Android? Vijayaraghavan is an example to most of us in
the IT Industry to keep up with latest trends and keep learning newer and
emerging technologies. This was self learning and determination. From Embedded
programming, to C++, Codewarrior, Symbian OS and now Android!!
 Vijayaraghavan joined us from  Bangalore for Palm OS Development.
Back then it was very difficult to get someone very strong in PalmOS. We had promised him that he can retire in 5 years time
after joining us, and promptly he asked me about it after 5 years. He was told
he can retire !!! Did you know he carries a print out of the Benefits offered
to our employees which we had published in our website 7 years back !!!
 He still wants to retire and that's the reason you will see him working
relentlessly.I'm sure he still likes programming in C++, Codewarrior.
Breaking televisions used to be his hobby, now his car! 



M. Jayavelu: Our first member of family Velu, is also completing seven years with
Market Simplified.  Master of all trades, plumbing to Bank
 Deposit Velu has been a
real ‘Support’ to us.  He holds the family of Market Simplified dear to
his heart and  we hold him dear to us.  Velu for his unending support and loyalty and our greatest
support, wishes to you too my brother for being with Market Simplified India
Limited and being part of its journey.


Our core team members believed in the vision of Market
Simplified and continue to do so.  They are examples of how a start-up can
be one of the leading corporates today, it is their never say die attitude and
that of belief in Market Simplified that has led to the company growth.  I
am sure they will be a source of inspiration to our young and new team members
that it is integrity and belief in the value system that goes a long way and
also teach them to bring more chips and snacks to the office 


My Maiden Marathon

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A First Marathon can be described as anything as follows: a Triumph, a personal achievement, a bit of craziness anything, but to someone who has just finished a full marathon after being on the training circuit for a while, it is nothing short of a Milestone in line. Every marathoner has a story and I am no exception, I would love to share my experience.


My first Marathon, an entire 41.195 km was nothing short of a victory to me. I was not in the best of my physical condition to complete the task of running the difficult terrain of Auroville. Though many refrained from telling me that it was one of the difficult trails for a first Marathon, for the only benefit that I will not be discouraged on my first marathon. I owe a lot to my running buddies for keeping it in hiding (to be seriously taken in the humorous spirit!)


So here we go, I was running a temp of about 100 degree centigrade plus the previous night. Was having a bad headache and was actually going through a bad time in all. And I seriously discourage anyone attempting to run a full marathon, if you are undergoing any of the above or even one symptom, but the DNA in me urged me to complete what I started!


Auroville is one of the most beautiful trail that you can ever run. Kudos to the organizers for their generosity and attention to details to care for the entire event starting from bib pins to water points. The run started like any other except that one had to hold a torch in their hand to see the trail in the wee hours of the morning. The first twenty kilometres went off well until the sun came out bright and shining on you. So did the temperature which started soaring after the first few pleasant two hours. Bhasker my friend was there giving me company till the 25th kilometre, then we just saw the 5HR bus coming close to us. Decided to join the bus which had 12 to 15 runners to try and complete the marathon in under 5 hours. By the time I boarded the bus cramps had creeped in to my legs. But I had decided to continue with them until the 31st kilometre. 31st Kilometer I had to get off the bus, and started limping and walking-this is when my good friend Bhaskar gave me a piece of advice, not to stop or sit, if you start realising your cramp, it will not allow you to continue further. The only company from the 31st kilometre was my iPOD and myself. It was one of the greatest mind battles that I have ever fought in my life. I cannot count the number of times, my mind was giving up on my legs and asking me to stop and every kilometre from thereon was winning mind over body, and playing the ‘mind game’. How true, when people told me that life is a marathon, I didn’t realize it until I crossed the 31st kilometre. Every kilometre beyond taught me one thing to ”NOT TO GIVE UP”. Crossed 41 kilometer, with run-walk, run-walk and one step at a time. There are many runners who kept encouraging me, to keep it going, and that is one of the things that I love about the sport. From 41st kilometre when I started hearing the music at a distance, it gave me a boost of energy and helped me to decide that I would be running the next kilometre and finish real strong. The last 100 meters was a real sprint to the finish.


Venkat  photo
Hari and venkat
Aurovile group
My timing was 5:31min. The best is around the corner and would soon find space in my ensuing blogs. The feeling that I got after finishing the marathon was inexplicable, it was happiness, agony with sense of achievement and of pure bliss. I would cherish my first marathon forever and I would love to do it all over again, sans my fever!!!

Navigating the Waves; The Savage Way

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Frank Savage: The name spells exuberance, confidence and most of all to navigate smoothly through life’s toughest challenges unscathed and glorious.

 We had the honour of having Mr. Savage visit our offices on 29th January 2013, a day which will be etched in my memory and the team of Market Simplified.

 A gist of Mr. Frank Savage, which I had got through various sources

Mr.  Frank Savage can be described as a global entrepreneur, Apart from being a successful entrepreneur and Director of many top companies, he is a yacht racing/Sailing enthusiast and has a  boat named after his wife ‘Lolita’ they have won many a trophies together.

 Mr.  Savage had a very humble beginning, taking inspiration from his mother who seeded the idea of enterpreunership, being an enterpreuner herself.  It was by his sheer grit, determination and wonderful insight into the world of business that he had risen in heights in terms of his career beginning from his first banking job at Citibank to his present position of the CEO of the his own venture- global financial services company Savage Holdings LLC.

Mr. Savage’s rise from a humble beginning to the present status can be captured in his book called” The Savage Way:  Successfully Navigating the Waves of Business and Life” It is a very powerful memoir of a business leader.

 He held various positions in his period which included being the Chairman of Alliance Capital International from 1993-2001, being a Board member of Qualcomm Inc., LP Lockheed Martin Corporation(my favourite company as they are the creators of F16, F22 and F32 fighter planes and of course the most famous F177 Night Hawke among the other stuff they do in Space and Defence). Currently Mr. Savage is the CEO of Savage Holding LLC and in the board of Bloomberg apart from being the Trustee Emeritus of John Hopkins University and Director on the Board of Arab Banker Association, North America.


Thabo Mbeki (the successor of Mandela as the president of South Africa) asked Mr. Savage to join the International Investment Advisory council to help AFRICA as a nation to attract foreign investment.
Throughout his career, it is insightful to see that Mr.  Savage never lost the purpose while achieving the bigger things in life, he never lost the opportunity for the betterment of his community nor to take pride and draw lessons from his mother. 


The visit of Mr.  Savage and his interactions with the Market Simplified Team helped us to understand two things, never forget your purpose, your past and always begin your journey with the utmost confidence, like you own the world.  I guess these messages were given to us Loud and Clear by Mr.  Savage, it was a very interesting evening with a lot of discussion on Mr. Frank savage life, lessons and of course his recent visit to the pink city(Jaipur) where he had come for the literary festival.

Frank Savage visit

The 24 hour Codeathon @Market Simplified

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The year 2013 for MSF
started with a high adrenaline note with our own version of Ship it day.  Shipit was a 24 hour codeathon held at MSF
office, Chennai.  The day was 18th
January 2013.

The Background of Shipit
according to our Delivery Head, who had organized the entire program along with
the rest of the team from Market Simplified

“We want to create a work environment to foster
creativity and scratch itches. To play with new technologies and to build
projects together. To learn and to have fun.  Our hope is that ShipIt days will provide ample slack time that is
free of direction to spend on building new apps, fixing bugs, improving
internal processes, and contributing back to our communities.”

So with the basics of the Ship it
intact, it was time to commence the 24hour codeathon.

The Count Down: On Friday 18th January  2013 at 3PM 
the team talked briefly as a large group once more about what they  planned  to work on, and then dispersed  off into teams (or individually) to begin
working.  At
4pm, an hour was set aside for presenting their project in the Open Air Theatre,
which was judged by a jury. The Jury comprised of members from different teams
including Corporate, Finance, Technology and Sales

The outcome:  With 16
team and 56 participants, it was a huge event with a great success.  

Here is the crux of the projects that
were showcased:

  • Voice enabled
    trading application, Crash log reporter,
    Device console for QA to see the iPhone log.
  • A trading app to
    showcase new interaction ideas like Augmented Reality, Gesture Recognition, and
    some new innovative controls, helping user to trade quick and with much more
  • Log Viewer via
  • Automation and
    Release management for devices
  • Streamer Optimization in Backend & NIO streamer for Android.  
  • Two additional
    features for our existing Charts component in Android
  • MSF Encryption
  • Practices,
    Methodology, Guidance, Reference Document
  • "Predict N
    profit".  This app aims
    to make business out of a common and popular event like a Sports event,
    election etc.
  • Android App Widgets
  • Push notification for Android devices (GCM) 
  • Finding  NLP based keywords in News articles
  • MT4 application for
    BlackBerry 10.
  • Reliable,
    well-controlled and low risk continuous Integration and delivery for MSF

ShipIT 1

The Good  part
:  almost all the projects were ready to
be shipped at the end of the Codeathon.

The Impressive
 MSF has got a very strong team which can put
together some amazing release ideas in 24 hours!!

ShipIT 2


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Writer’s block or should I say runner’s block to write
Non writer’s excuses: For what has been happening while I was not active on the blog, here is a sneak preview of my updates on FB(yeah I am regular on that!!)

November 28, 2011:
We (INXS Technologies) are one among the top 50 emerging companies in India selected by NASSCOM. Great show by the team INXS.

June 8 2012:
Heading to Colombo, Srilanka for two days

June 13 2012:
Speed training in Anna Univ track. 7 x 400 fast and 5 x 400 slow and 1 Km crawling to my car 😉
Now off to Mumbai for a day….

June 17 2012
Super Sunday morning run 🙂
Ran 17.48 Kms with Tiger and Senthil.

June 21 2012
Now to Bangalore for a day…..for a change driving down from Chennai 🙂

June 22 2012
Ran 8 Kms in Anna AU and feeling really super…now belting Appams with kadala curry and tenga paaal 😉

June 30 2012
Venkat Rangan among the panelists at TeachSparks 2012 at IIT M, India’s Biggest Startup Discovery Platform

July 8 2012

Down with cervical spondylosis (pain in the neck literally )for the last 4 days. Going through physio treatment now…banned from running till end of next week…this is really frustrating….now off to Mumbai for a day.

July 17 2012

Off to Singapore and Jakarta, Indonesia. Will be back this Saturday afternoon. Good day guys 🙂

And just not opening my blog page to write everything that I have been wanting to speak about…refer point one for this 😉

Now some serious stuff what occupied most part of my last year:


Scaling the business, Settling into our new premises, Managing Change and all the celebrations and angst that go along with it.

Amphi theatre

Start of something new is always filled with excitement and anticipation and of course a lot of work to reach there. The excitement of building a start-up is definitely comparable to bringing up a child – each step forward is like a child crawling, walking and eventually running. The biggest learning I have got from this is that there is no instant result or solution, but as along as we learn to be patient and persistent you can make it happen your way. I believe all these lessons good or bad will shape the company and its future.

Front view

There are times when you feel you can sprint a marathon , but just like Rome was not build in a day; so can’t a solid institution, it is not just about bricks and mortar but the strong foundation in terms of ethics, culture, people and business practice that lay the foundation to a strong institution.

Side view office

This has defined our journey from 15 ARK Colony, Alwarpet to 13th Floor Ascendas International Tech Park. We have grown in numbers taking the total team strength from 16 to 100 colleagues now, the square feet from 3500 to 23000; AND 11 to 26 Clients.

Conference room

This year the transition has been huge : Seven colleagues got engaged and eight got married. Four New Daddys 🙂 and one already a movie Star now

In spite of all the stats above we are still are the same team INXS.

A Day out at INXS

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Yesterday, we had a day out-actually lunch. The occasion was My Birthday and I decided that it was a reason to go out and relax, especially since it has been a while the team had gone out together. What would be better stress buster for the amount of work that the team was putting in! Well we decided to explore a new place for eat-out and decided on the ‘The Cascade’ in Khader Nawaz Khan Road, Nungambakkam. The first thing that hit me in KNK road was the number of high profile banners it was carrying and that too in a medium stretch of road. KNK is definitively a brand in itself!

The spread was Chinese and since we were divided into veg and non-veg I must say that all of us had our stomach and aesthetics senses satisfied, as were seated in a private room and the ambience was good. Starting with starters to the main course and desserts what could be a better way to celebrate when you are among your friends and team that has shared everything right from the start. The lunch was sprinkled with lot of heart filled laughter and satisfaction. With so much to look forward to I hope we can keep up this tradition and happiness. Here some snaps which speaks volume about the day and the happiness that we shared.

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