Advertising gets Online

Posted by | February 25, 2008 | Current Affairs | No Comments

Microsoft has adopted a new way in which marketers can look at clicks and internet ads. Researching on how clicks are being evaluated today, Microsoft has given an example of how an consumer sees an advertisemnt on a video, goes to the retailer site and then clicks on the banner which eventually lets him buy the product that he wants. But according to the’Engagement Mapping model’ adopted by Microsoft 40 percent is attributed to Video, 20 percent to retailer site and 20 percent to the banner. Origianlly the Video ad. would have been undervalued. The Microsoft new Engagement Tool is all set to release this week. This tool is all set to be released in Phoenix at the Interactive Advertsing Bureau’s annual meeting.

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