By early 2010, there was a significant shift in the way customers consumed financial services: the boom of smartphones enabled us to perform transactions on the go. At the same time frame, Securities and Exchange Board of India (SEBI) also sanctioned the use of Mobile Phones as a trading channel. Being one of the leading brokerages in India, Kotak Securities envisioned it as a great opportunity to gain customer engagement and started considering multiple options for the same. A native application that could provide live streaming quotes and perform speedy execution of transactions was decided to be the best of all.
In early 2011, Kotak Securities released their Mobile Stock Trader for Android, Blackberry and iPhone platforms. The app had gained substantial momentum among their customers, with more than 100,000 traders actively using this platform. This feature rich app is quick, simple, robust and works seamlessly even in a slow 2G internet connection.
Market Simplified is happy and proud to be the Mobility Partner of Kotak Securities and help realize their Mobile Trading vision. Here is Ashley Almeida, Vice President – Online Products and Customer Engagement (Kotak Securities), speaking about the entire journey:
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About Kotak Securities: Kotak Securities is a subsidiary of Kotak Mahindra Bank. It’s one of the largest Indian brokerage houses operating 1128 branches in 352 cities across the country, servicing more than 1 million customers and possessing more than USD $43 million of Assets Under Management.
About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.