5 Teams from Market Simplified Compete at ICICI Appathon

Posted by | March 10, 2016 | blog | No Comments

ICICIApathonICICI Bank along with its subsidiaries and other partners like IBM, VISA and NPCI has come up with a mobile solution development programme, known as ICICI Appathon. This programme aims at promoting creation of new innovative solutions in Banking and Financial Services.

Market Simplified India Ltd., (MSIL), being a pioneer in simplifying and innovating finance, looks at this programme as a great opportunity to exhibit its domain expertise and innovation capabilities. A great interest was shown by the employees on this programme. As a result, we got 5 teams representing Market Simplified at ICICI Appathon and all of them have already passed through Phase one.


“Though we have our internal hackathons and ShipIt days regularly happening on the floor, this will be a great platform for our employees to present their skills and innovation in front of industry experts. Culturally, innovation is deep rooted in Market Simplified and with so many employees coming forward to showcase their talents reiterates how strong and forward thinking we are in this space. I personally see this as a great opportunity to display our domain expertise and thought leadership on futuristic products around financial space, especially in banking,” said Mohan Kumar, head of Enterprise Mobility at MSF.

All the very best comrades.

About ICICI Appathon: It is a mobile solution development programme initiated by ICICI Bank along with its subsidiaries and partners such as IBM, VISA and NPCI. This programme aims at fostering the creation of new solutions in Banking and Financial Services.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximised the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

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