Advertisements necessarily are the backbone of any marketing unit. With the increase in the usage of the net, newspaper sales will decline about 5% by the end of 2007. In order to increase their profit margin the newspaper are eager to get more out of their website. The best way of targeting audiences is through local advertisements.
According to the article ‘What’s Next’ in Business 2.0, a Canadian firm called Newsdirect is offering a ‘new kind’ of ad. it allows the traders to interact. Interaction can be between traders, to fix appointment for a meeting, to even book a table and for a test drive. It is something like how eBay offering sub stores within their main website. An opportunity for the traders and the public to interact with the advertisers.
This interactive advertisement is supposed to replace traditional advertisements. And usher in a new era of advertisement.